In conjunction with the client, we resolved that the stores needed to be more human, more tactile and more connected. The result is a store environments that marks a shift from showrooms to environments that are experience led in terms of customer engagement through being residentially inspired and hospitality led.

The result is an environment which is designed agnostic of product in order to ensure that at a base level it is inspiring and tactile. The intention is for the space whilst large, to remind customers of home, through the selection of finishes, textures and light quality.

Where/When: East Rand, Johannesburg, South Africa, 2019

About client: 

Coricraft is a leading South Africa furniture retailer

What we did:

User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.

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