Duesouth has it origins in the outdoor and travel accessories market.

DP undertook a full re-brand which was inclusive of brand direction and store design.

The overriding focus was to shift the brand from an outdoor focus, to a singular focus on the modern mobile urban citizen.


Sandton city, Johannesburg,

South Africa 2016

About client:

Duesouth is an urban lifestyle brand, part of the TFG portfolio of brands.

What we did:

User experience strategy | Interior design concept | Technical documentation | Signage and branding Implementation |

co-ordination | Project management | Procurement | Compliance.

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