As a retailer and service provider of tech and home office products, the store environments were not only multi-branded, but also fragmented into product categories, as opposed to being solutions oriented.

In order to improve both the solutions service in stores, as well as to create a more browse worthy environment, two principle shifts were initiated. The customer helpdesk and check-out was moved to the centre of the store, making access of help easy for customers, as well as making a principle statement that customer service and solutions sits at the core of the business [the siloed sales commission structure was also stopped].

Secondly in order to liberate floor space in order to accommodate accessible and browse-able devise displays, all consumables were shifted to the back of the stores on high racking, and all accessories shifted to the walls, leaving the floor open for table type displays, making for a more open and easy to shop environment.

Where/When: 

Various stores across South Africa 2013/2014

About client:

Incredible Connection a South African retailer and service provider of tech and home office products.

What we did:

User experience strategy Interior design concept Technical documentation Signage and branding Implementation co-ordination Compliance

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