Krispy Kreme appointed Design Partnership to elevate the customer experience in their already well trading stores. An opportunity was seen to enhance the coffee offering with the introduction of a casual seating area which enticed the customer to linger longer and allowed for various user requirements; attracting customers from various walks of life and increasing overall sales growth. 

The introduction of various seating typologies meant that Krispy Kreme could cater for a multitude of customer needs; be it a large family on a pit stop between stores which would require a larger communal table, a business person having their morning coffee fix and working on their emails needing high counter seating with integrated plug points, friends catching up after a long week enjoying a longer dwell time in the lounge area.


Multiple stores across South Africa, 2018

About client:

Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain owned by JAB Holding Company.

What we did:

User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.

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