Markham, one of the oldest mens only fashion brands in South Africa, approached DP to design a C-Grade store format, with a brief led by the business objective to scale the brand into new potential markets.
DP refocused the brief to include an ambition to reconnect the brand with its primary target market – up and coming male urbanites. In other words, to give the brand street cred, whilst adhering to the build rate constraint.
Where/When:
Campus Square, Johannesburg, South Africa, 2017
About client:
A South African menswear brand, part of the TFG portfolio of brands
What we did:
User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.
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