Our primary intent in designing the Nando’s Maponya concept store was to bring design to the people of Soweto.

At the heart of the Nando’s brand is a spirit of generosity which extends to exposing their clientele to new experiences particularly in art and design together with a high standard of quality. This spirit of generosity is reflected in every element within the design solution; for us bringing design to the people means not only having carefully curated artefacts that the customer would otherwise not be exposed to, but also designing a space in a human centric way. Our strategy in choosing a bold colour palette was to reflect the vibrancy of the township and thereby attract and inspire its people.

Where/When:

Soweto, South Africa 2015

 

About client:

Nando’s is a South African restaurant chain, specialising in peri-peri style chicken dishes.

What we did:

User experience strategy | Interior design concept | Technical documentation | Signage and branding Implementation |

co-ordination | Project management | Procurement | Compliance.

Innovative features:

Our primary intent in designing the Nando’s Maponya concept store was to bring design to the people of Soweto. At the heart of the Nando’s brand is a spirit of generosity which extends to exposing their clientele to new experiences particularly in art and design together with a high standard of quality.

This spirit of generosity is reflected in every element within the design solution; for us bringing design to the people means not only having carefully curated artefacts that the customer would otherwise not be exposed to, but also designing a space in a human centric way.

Our primary focuses in the final solutions were how to incorporate local art, how to draw customers upstairs as well as to break up the cavernous space to create more intimate dining experiences. Having successfully stitched all of these ideas together, the outcome of Nando’s Maponya truly is a gift to the people of Soweto.

Main features:

– Create a flagship store for Nando’s in the heart of Soweto. Nando’s, internationally, has in recent years, embarked on a mission to be a design led business using design to drive their brand message.

– Nando’s Maponya, being a flagship store in a very significant location had to realise this mission perfectly.

– Nando’s in South Africa has traditionally been thought of as a predominantly take-away experience but, as a brand, they are wanting to convert their customer to a sit-down dining experience, this design had to push that conversion further and integrate a new sit down menu.

– This was also the first Nando’s site in South Africa to incorporate a bar concept with their new cocktail menu. Having successfully stitched all of these ideas together, the outcome of Nando’s Maponya truly is a gift to the people of Soweto.

We were fortunate enough to collaborate with artist Killmany-Joe Liversage in commissioning a site specific, once off art feature wall.

A traditional problem in multi-level restaurants is drawing the customer into the upper floors; our solution to this was to create an alluring ‘red carpet’ which highlighted the access to the first floor and made it appealing to go upstairs, it also alluded to the idea of VIP treatment

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