A cornerstone of the Nando’s brand is to intentionally create contradictions or counterpoints that challenge us.
Potchefstroom, South Africa / 2015
User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.
A cornerstone of the Nando’s brand is to intentionally create contradictions or counterpoints that challenge us. There is always a duality. When trying to align this characteristic of the brand to a space, it became about the clash between the city, its heritage and the brand itself; mashing together the strong Dutch roots of Potchefstroom with the Portuguese African aesthetic and heritage of Nando’s.
We also wanted the ‘city of expertise’ (the city’s motto) to have some influence in the design direction. Library seating and books were reinterpreted in the final design to honour the city’s academic heritage within the new Nando’s Drive Thru model.