Spur Vaal Mall
How do you refresh an iconic brand?
National Roll Out, South Africa
Project info
Vanderbijlpark, Johannesburg, South Africa
Diner chain with a family-friendly vibe, dishing up steaks, burgers, ribs and wings.
Interior Design Concept, Design Development & Technical Documentation.
![Spur Vaal Mall - Hospitality](https://cdn.prod.website-files.com/6243149e08f8055736716a26/65d5c962c82c5095a62babba_6.jpeg)
We partnered with Grid World Wide to refresh and reimagine Spur; a beloved South African family brand. Our challenge was; How do you refresh an iconic brand? You start by remembering it. We set out to remind customers of the magical, comfortable & adventurous place Spur is and then use those nostalgic memories as a platform for the change. We've brought back old favourites but designed in a contemporary way - from the artistic stained glass features right down to the iconic Spur booths, perfect for family celebrations or a cozy date night. There is a place for everyone at the new Spur. Pairing the comfort of the familiar with the thrill of the new.