Spur Vaal Mall

How do you refresh an iconic brand?

National Roll Out, South Africa

Project info


Vanderbijlpark, Johannesburg, South Africa

About the client:

Diner chain with a family-friendly vibe, dishing up steaks, burgers, ribs and wings.

What we did:

Interior Design Concept, Design Development & Technical Documentation.

Spur Vaal Mall - Hospitality

We partnered with Grid World Wide to refresh and reimagine Spur; a beloved South African family brand. Our challenge was; How do you refresh an iconic brand? You start by remembering it. We set out to remind customers of the magical, comfortable & adventurous place Spur is and then use those nostalgic memories as a platform for the change. We've brought back old favourites but designed in a contemporary way - from the artistic stained glass features right down to the iconic Spur booths, perfect for family celebrations or a cozy date night. There is a place for everyone at the new Spur. Pairing the comfort of the familiar with the thrill of the new. 

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