Spur Vaal Mall

We partnered with Grid World Wide to refresh and reimagine Spur; a beloved South African family brand. Our challenge was; How do you refresh an iconic brand? You start by remembering it. We set out to remind customers of the magical, comfortable & adventurous place Spur is and then use those nostalgic memories as a platform for the change. We've brought back old favourites but designed in a contemporary way - from the artistic stained glass features right down to the iconic Spur booths, perfect for family celebrations or a cozy date night. There is a place for everyone at the new Spur. Pairing the comfort of the familiar with the thrill of the new.