The Relay Denim Bar in Braamfontein was designed not only as a retail store but as a social space facilitating brand activations for Relay Jeans.

The flexible floor area and varying spaces on offer allow the store to transform into an event space with festivities spilling out onto the vibrant streets of Braamfontein. The space aims to capture the authenticity ,originality and care-free ideals of the Relay Jeans brand.


Braamfontein, Johannesburg, South Africa, 2017

About client:

Relay Jeans is a South African male fashion brand, part of the TFG portfolio.

What we did:

User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.

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