The brand and store design have a strong focus on the customer and creating a unique store experience that aligns with the customers journey throughout the store. The colour pallet of yellow, pink and blue is used to demarcate the major moments in the store, such as the central ‘Catwalk’ strip, and the Focal hubs for Trend and Denim. The Catwalk strip down the centre of the store is used to showcase and highlight the newest trends coming in.

The fitting room was carefully designed with lighting, mirrors and wall graphics to create the illusion that the customer are in a photoshoot and therefore modelling the new outfit. Thus, the user then steps into the fashion world, let it be for just a brief moment. The perfect “Instagramable” moment for the user.


Amanzimtoti, Galleria Shopping Centre, South Africa, 2018

About client:

The Fix is a female fast fashion brand based in South Africa. The brand is part of the TFG portfolio

What we did:

User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.

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