The store design for The Fix, the newest addition to TFG’s fast fashion value portfolio, aimed to elevate the female customer in store and allow for a positive, vibrant in-store experience.  The colour palette of yellow, pink and blue demarcates the major moments in the store, such as the central Catwalkstrip, Focal hubs for Trend and Denim.

The Catwalk strip down the centre of the store showcases and highlights the newest trends and looks. The fitting rooms were meticulously designed with lighting, mirrors and wall graphics to create the the perfect backdrop for a model pose encouraging the user to step into a fashion world with confidence.

Where/When: 

Amanzimtoti, Galleria Shopping Centre, South Africa, 2018

About client:

The Fix is a female fast fashion brand based in South Africa. The brand is part of the TFG portfolio

What we did:

User Experience Strategy, Interior Design Concept, Technical Documentation, Signage and Branding Implementation, Co-ordination, Project Management, Procurement, Compliance.

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