Coricraft Design Quarter

Design the next generation store for Coricraft.

National Roll-Out, South Africa

Project info


Fourways, Johannesburg, South Africa

About the client:

Coricraft is a national furniture store that falls under the Foschini umbrella.

What we did:

Store Design Strategy, Design Development, Technical Documentation & Project Management

Coricfrat Design Quarter - Retail

The brief was to design the next generation store for Coricraft, located at the newly renovated Design Quarter Centre. The concept reflects Coricraft’s contemporary design approach and exciting product evolution. We aimed to create a place that is both approachable and inspirational. Inspired by residential design principles, we introduced signature architectural elements that are synonymous with contemporary homes. The large arched walls, generous staircases and demising hearth walls creates key moments that define a home with a sense of arrival, generosity, tactility, warmth. With a layered approach to lighting and textures, we developed a material palette that not only compliments the product but also reflect Coricraft’s classic and timeless approach to furniture design.

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