Coricraft Design Quarter
Design the next generation store for Coricraft.
National Roll-Out, South Africa
Project info
Fourways, Johannesburg, South Africa
Coricraft is a national furniture store that falls under the Foschini umbrella.
Store Design Strategy, Design Development, Technical Documentation & Project Management
The brief was to design the next generation store for Coricraft, located at the newly renovated Design Quarter Centre. The concept reflects Coricraft’s contemporary design approach and exciting product evolution. We aimed to create a place that is both approachable and inspirational. Inspired by residential design principles, we introduced signature architectural elements that are synonymous with contemporary homes. The large arched walls, generous staircases and demising hearth walls creates key moments that define a home with a sense of arrival, generosity, tactility, warmth. With a layered approach to lighting and textures, we developed a material palette that not only compliments the product but also reflect Coricraft’s classic and timeless approach to furniture design.
