Coricraft Design Quarter

Designing the next generation store for Coricraft.

1311sqm / Fourways, South Africa / 2023

Project info


Fourways, Johannesburg, South Africa

About the client:

A proudly South African furniture store that build couches from scratch by their highly skilled team of craftsmen and women

What we did:

Store Design Strategy, Design Development, Technical Documentation & Project Management

Coricraft Design Quarter - Retail

The brief was to design the next generation store for Coricraft, located at the newly renovated Design Quarter Centre. The concept reflects Coricraft’s contemporary design approach and exciting product evolution. We aimed to create a place that is both approachable and inspirational.

Inspired by residential design principles. We introduced signature architectural elements that are synonymous with contemporary homes. The large arched walls, generous staircases and demising hearth walls creates key moments that define a home with a sense of arrival, generosity, tactility, warmth. With a layered approach to lighting and textures, we developed a material palette that not only compliments the product but also reflect Coricraft’s classic and timeless approach to furniture design.

The store layout and flow was designed to inform a relaxed and intuitive customer journey supported by focal ‘product moments’ at key junctures. This store features a brand new accessories store in store, headquartering Coricraft’s growing accessories category. In addition, we introduced a family of hardware and fixtures that gives the brand flexibility to create both bulk out and curated merchandise displays throughout the store.

The result is a beautiful store that is not just a showroom but a place that inspires customers to create Coricraft moments at home.

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