Totalsports

Located in the Sports Court at Sandton City, the TotalsportsFlagship Store was created to set a new benchmark for the brand. The vision wasto build on the success of the Totalsports Menlyn store while creating aflagship destination that could confidently stand alongside some of the world'sleading sports retailers.

‍

The store presented a unique challenge. Its long, narrow footprint and numerous structural columns had the potential to make the space feel enclosed. Our approach was to transform these constraints into opportunities by creating a layout that feels open, intuitive, and engaging. From the moment customers enter, they are naturally drawn through the store towards the footwear destination, discovering different product categories along the way.

‍

At the heart of the design are two striking digital feature columns that create rhythm and movement throughout the space. These digital moments domore than display content. They bring the brand to life, creating an energetic atmosphere that evolves throughout the day and strengthens the connection between customers and the Totalsports brand.

‍

As a flagship store, the project allowed us to introduce a numberof bespoke design features that elevate the overall experience. The fitting rooms feature a vibrant gradient of brand and complementary colours, turning what is often a functional space into a memorable part of the customer journey.The footwear department extends beyond the traditional wall display, with products flowing onto the retail floor to create a destination that encourages discovery and interaction.

‍

The women's department was designed with its own distinct identity. Warm finishes, soft integrated lighting, and gentle curves create a more relaxed and lifestyle driven environment that invites customers to slow down,explore, and enjoy the shopping experience.

‍

Every design decision was made to support both the customer journey and the Totalsports brand. Rather than simply creating a retail store, we designed an immersive brand experience that inspires movement, encourages exploration, and reflects the energy and ambition of one of South Africa's leading sports retailers.