How did DP help Relay Jeans bring the street vibe of Braamfontein to instead the store. Let's explore how they strategically designed this authentic space.
Johannesburg, South Africa / 2017
Braamfontein, Johannesburg, South Africa
Relay Jeans is a South African male fashion brand, part of the TFG portfolio.
User Experience Strategy, Interior Design Concept, Technical Documentation, Signage and Branding Implementation, Co-ordination, Project Management, Procurement, Compliance.
2018 RDDA CATEGORY WINNER
Denim on point.
The Relay Denim Bar in Braamfontein, was strategically designed not only as a retail store but as a social space facilitating brand activations for Relay Jeans. The flexible floor area allow the store to transform into an event space with festivities spilling out onto the vibrant streets of Braamfontein.
A feature Denim wall display heighten the drama and places the core brand product in the centre of conversation. The space aims to capture the authenticity, originality and care-free ideals of the Relay Jeans brand.