Coricraft Kramerville
See how we took South Africa's best loved furniture flagship store to new heights and changing the way their customers shop in store.
Johannesburg, South Africa / 2015
Project info
Kramerville, Johannesburg, South Africa
Coricraft is a leading South Africa furniture retailer.
User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.
The flagship store, of one of South Africa’s best loved furniture retailers, based just off the M1 highway enabled Coricraft to revision their brand expression over two levels integrating Volpes & Dial-a-Bed.
Managing the balance between category head quartering and out-posting into shoppable stories – this was a key factor in considering the design and layout of the store.
Core to this is the integration of an apartment into the centre of the store to showcase curated room settings, as well as drive an awareness of newness which is a major consideration for shoppers in this category.
