Coricraft Kramerville

See how we took South Africa's best loved furniture flagship store to new heights and changing the way their customers shop in store.

Johannesburg, South Africa / 2015

Project info


Kramerville, Johannesburg, South Africa

About the client:

Coricraft is a leading South Africa furniture retailer.

What we did:

User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.

Coricraft Kramerville - Retail

The flagship store, of one of South Africa’s best loved furniture retailers, based just off the M1 highway enabled Coricraft to revision their brand expression over two levels integrating Volpes & Dial-a-Bed.

Managing the balance between category head quartering and out-posting into shoppable stories – this was a key factor in considering the design and layout of the store.

Core to this is the integration of an apartment into the centre of the store to showcase curated room settings, as well as drive an awareness of newness which is a major consideration for shoppers in this category.

Let’s talk about your project

Let’s Talk