The flagship store, of one of South Africa’s best loved furniture retailers, based just off the M1 highway enabled Coricraft to revision their brand expression over two levels integrating Volpes & Dial-a-Bed.
Managing the balance between category head quartering and out-posting into shoppable stories – this was a key factor in considering the design and layout of the store. Core to this is the integration of an apartment into the centre of the store to showcase curated room settings, as well as drive an awareness of newness which is a major consideration for shoppers in this category.
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