Johannesburg, South Africa / 2018
The new store identity is intended to establish an architectural identity for the Edgar’s retail brand, whilst also facilitating and complementing the integration of brands.
The intention is to balance luxury and accessibility, as well as versatility and identity.
In the beauty stores, the introduction of arched framing elements distinguishes this department from the apparel department, whilst also adding a femininity and luxury to the store architecture.
Every great project starts with a conversation. Discuss your interior design requirements with our expert team. We’d love to hear what’s next.