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Edgars Beauty interior designed by Design Partnership.

Edgars Beauty

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What we did

User experience strategy, interior design concept, technical documentation, signage and branding Implementation co-ordination, project management, procurement, compliance.

About the client

Edgars is a South Africa’s clothing retailer with over 300 stores countrywide. Edgars beauty is a standard alone cosmetics store

Testimonial
Awards
Expertise
Retail
Size
SMALL
Location
Rivonia, Johannesburg, South Africa

DP Group helped Edgars Beauty balance luxury and accessibility with their new space in Rivonia.

The new store identity is intended to establish an architectural identity for the Edgar’s retail brand, whilst also facilitating and complementing the integration of brands.

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The intention is to balance luxury and accessibility, as well as versatility and identity.

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In the beauty stores, the introduction of arched framing elements distinguishes this department from the apparel department, whilst also adding a femininity and luxury to the store architecture.

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Let’s create
something amazing!

Every great project starts with a conversation. Discuss your interior design requirements with our expert team. We’d love to hear what’s next.

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